As an agency owner, I get asked a lot how do you build a website that ranks on Google? The answer is not simple. The question itself is a loaded one. – I will try and break down some of the basics.
Content Is King
As one of the top ranking factors for Google, links are critical to improving your search engine ranking and website authority. When it comes to better search engine rankings, you want to attract links from reputable and trustworthy sites, versus sites with a bad reputation. Earning links from top websites requires some outreach. Outreach requires time and dedication. Getting your content recognized, however, can have a tremendous impact on your company’s exposure and search engine rankings. It can also help people in your audience discover your business. Content is the foundation for improving search engine rankings. In addition, When it comes to online content, people don’t want a wall of text. They want images, as well as videos, to help them learn about a topic, visualize a concept, or complete a task. If your content doesn’t feature multimedia, it may hurt your rankings in search results. You can improve search engine rankings with SEO-friendly images and video.
->Take a look at our video about the importance of using anchor text<-
Build A Website That Is Responsive
A responsive site allows your website to adapt automatically to any user’s device. Whether they’re viewing your site from laptop, tablet, or smartphone, they can read and navigate your website with zero issues. If you don’t have a responsive website, you risk decreased rankings. Google uses mobile-friendliness as a ranking factor. In fact, it now crawls and indexes sites (which allows your website to appear in search results) from a mobile-first perspective. That’s why responsive design is so critical to improved search rankings.
Max Out Your Click-Through Rate
You can also improve your search engine rankings by boosting your click-through rate (CTR). CTR describes the percentage of users that see your website in search results and click on it. For example, if 50 people see your site in search results, but only 25 people click on it, you’d have a CTR of 50%. In most cases, your CTR will be lower than this amount. Increasing your CTR, however, can directly impact your search ranking. Studies show a strong correlation between search engine rankings and CTR. That’s because, from a search engine’s perspective, people clicking one website more than others hints that it’s more relevant than the other search results.
After reading this, we hope you are excited to take the next step and work with our team of professionals that can help you take your business to the next level!
Contact Rainmaker For Contractors (630) 929-7246