How Do Online Customer Reviews Affect My Business?
Negative reviews have the power to damage the reputation you have built for years. They make potential customers trust your business less. Many people do not purchase from a store with a bad reputation and questionable credibility. 50% of consumers question the quality of a company with negative reviews. Abundant negative reviews are hard to fix, making it challenging to regain consumers’ trust.
Surely, you’ll get noticed for both good and bad reasons. or good publicity is still publicity, right? The more your customers are having a conversation on your review section, the more your business will get a buzz.
But of course, if you want to drive sales, all reviews should be positive. It shows that online reviews are crucial to a business today. Positive reviews increase curiosity and increase potential leads and this curiosity will eventually lead to a purchase of a service or acquisition of a customer.
Opens Plenty Of Opportunities
Maybe one of the reasons you’re not reading your online reviews at all is the fear of getting bad ones.Well, bad or negative reviews are hard to take. But they can be valuable for your business.
Reading and replying to reviews, both positive and negative, enable you to continue what your business is good at and improve the existing product or operations. It opens up your mind to see what you should improve in your process, your products and services, and your employees as well. What’s the best part of reading the reviews?
You get to know your customers better! You’ll know what they want and don’t want so you can set up an aligned path for the growth of your business while understanding the market.
Your business will be deemed trustworthy
It is true that building trust within your online community is pretty hard and takes a long time to achieve it.
But you can begin with simple steps. Having no review is just as bad as having one negative review.A business that has tons of online reviews are more favored than those who have fewer.
The more your business is being talked about, the more trustworthy you are perceived by consumers. Conclusively, replying to all good and bad reviews show that you care and appreciate their opinion. Replying to a negative review with a positive tone and genuine appreciation to your customer is all it takes to nullify the bad review.
Contact the Professionals at Rainmaker For Contractors For Updated Fresh Strategies For Creating The Ultimate Online Presence 630-929-7246