How To Get Ranked On Google Map 3 Pack
When people want to find a business near them, they typically go to Google Maps and search for one close to them. They’ll type in the kind of business they’re looking for, and Google will generate results based on that term.
Google will generate a list of three companies, known as the local SEO 3-pack, that fits the search query best. Users will also see a map with pinpoints of different locations that match their search query.
When you optimize your listing correctly, you can help your business compete with more prominent brands. The results get optimized based on relevancy and quality, rather than brand recognizability. Google Maps lets businesses like yours optimize for local map searches, as well as reach people searching for companies in your area.
Why use Google Maps Marketing?
Google Maps marketing is crucial for attracting local customers.
Marketing on Google Maps helps attract customers to your business. When you have 50% of users visiting a store within a day of doing a local search, it’s vital that you use Google Maps marketing to get those people to find and visit your business.
If a user conducts a local search, it generates a list of local businesses through Google Maps. By optimizing for Google Maps SEO, you’re helping your company appear in these local searches and compete with other local businesses.
When users search through Google Maps, they know what they want. These users are looking to find the right business to fit their needs. If you use Google Maps marketing, you’ll help your company appear in more of these searches and drive them to visit your business.
When users search through Google Maps, they know what they want. These users are looking to find the right business to fit their needs. If you use Google Maps marketing, you’ll help your company appear in more of these searches and drive them to visit the business.
Google Maps Marketing Factors That Determine Your Ranking
When you’re optimizing for Google Maps marketing, there are three essential factors you must consider. These factors can influence when and where your business appears in search results on Google Maps.
Proximity is one of the most significant ranking factors in Google Maps results. Google will often base the search results on a user’s physical location. It wants to deliver a list of businesses closest to the searcher.
If a user has their location services turned on, Google will generate a list of companies near them. It will often put the closest store first, followed by other businesses in the nearby area.
It’s important to note, however, that you can’t influence this factor. You can’t optimize to appear higher or in more searches because this factor depends not only on your location but also a user’s location.
On the positive side, this also means that more prominent companies can’t out-optimize you for the top positions. It puts you on the same playing field as competitors in your area.
Another vital ranking factor is your reviews. People often look at reviews to determine if a business is good. Many people rely on user ratings to help them decide if that company is a good fit for their needs.