Local SEO

HOW LOCAL SEO SERVICES HELP GROW YOUR CONTRACTING BUSINESS

By now it shouldn’t be a surprise that the phone book as we know it has ceased to be. These days, consumers are going online to find local services. Local search engine optimization is simply one of the ways to position yourself to generate more leads from the internet:

  • Local SEO increases your website’s rankings in the search results and in the local pack
  • Local SEO receives the highest conversion levels of all local advertising channels
  • Local SEO helps mobile users easily find your Contracting Business, whether that’s via Google search, or through directories, and other social media sources.
  • Local SEO ensures that as a Contractor your business is found on Google maps, and utilizing sources like Google My Business listings to power search results.

Look at local search engine marketing this way. Google search results, for example, can be broken up into two different categories; national (organic) results and local results. The organic results are the regular search results that appear below the paid advertisements. These results are calculated using a variety of very technical factors, but basically, it boils down to “these are the most ‘popular’ results in America.” Most popular results in America?

A bit oversimplified, I know, but sounds amazing doesn’t it? Who wouldn’t want that kind of prestige in search engine results pages? Well, it’s a good thing for sure, but chances are consumers in Montana aren’t going to care much about your business in Vermont. So you can see why it makes sense to allocate more of your time, energy and resources into generating leads locally; it’s where your customers are!

Local SEO| Rainmaker For Contractors

WHAT GOES INTO OUR LOCAL SEO PACKAGES

At Rainmaker For Contractors, we include many services to help your business’s local search engine optimization campaign. These include:

COMPLETING A LOCAL SEO COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market

BUILDING AND MONITORING LOCAL CITATIONS

  • Auditing citations across all relevant online directories
  • Editing all local citations to include the right name-address-phone number (NAP citations)
  • Creating new citations
  • Discovering more local citation opportunities
  • Managing and monitoring local listings

PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT

  • Performing continual keyword research to find what and how your customers are searching for your services
  • Publishing locally-targeted website content that improves your local search rankings and provides a seamless user experience
  • Adding microdata to your website (Schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local SEO
  • Optimizing landing pages on a continual basis

OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT

  • Optimizing your company’s Google My Business page for your business address and phone number
  • Claiming your Google Maps listing
  • Optimizing your Google My Business page for backlinks
  • Optimizing your business hours and services on Google My Business

TRACKING YOUR LOCAL SEO CAMPAIGNS 

  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the keywords rankings of your competitors
  • Monitoring your top-three local competitors

LOCAL SEO ANALYTICS TRACKING AND REPORTING

  • Installing and monitoring advanced Google analytics tracking
  • Setting up and monitoring tracked phone lines for your campaigns
  • Providing detailed reports on how our local SEO services are impacting your business overall

We will deliver results based insights into your market and where you can improve your performance contact us to get started!  (630) 929-7284

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