Today we’re talking about maximizing your lead flow with Google ads. I am super excited about it, We have some great content for you. So we are going to cover why Google Ad accounts fail. We have professionally handled many client accounts. Google Ads is the key to unlimited scalability, quality score, which I really feel as an agency, we’ve been able to utilize and harness and really give our clients a competitive edge. Quite honestly, most agencies do not want to handle the volume of client accounts that we do at Rainmaker For Contractors. I have a lot to mention about how to set up and structure a campaign, then we’ll talk about key performance indicators, tracking, landing pages and campaign structure.
For example, let’s say, a client sells egress windows, if you send that to the home page, and the egress window part or section is not easy to find, you’re you’re going to have a lower quality score, and it’s going to be harder for that searcher to find what they really want. And when searchers are not given exactly what they want, they can go somewhere else and get that. Sometimes they go to the landing page, but the landing page and really designed to create that lead. And that’s what you want, right? You’re not looking for web visits and time on site you want leads, that’s how you pay your bills, because you could sell appointments, too small of a monthly budget. So back in the day, you know, if I’m going back five years and beyond if someone approached us and said, Hey, we’re smaller, we don’t have a lot of money. But as we know Google ads can be really good.
So lets say – you have to have call tracking set up. And your campaigns have to be broken up into smaller ad groups. The key is to take your text ads, the ones that are very, very similar to one another, and keep those all in the same ad group. And you want to keep your the organization very tight. And you want to you want to know how to use keyword types, which I’m going to talk about that as well.
Next is – you need to write compelling text ads. And they you have to speak to the to the audience for what they’re looking for. It’s the, 40 years in business, it’s those kind of lifetime or sorry, free inspection, lifetime warranty. Credential things that people like, what are their benefits? It’s not that different than what happens in the retail place, like let’s take, you know, Coca Cola, why is their diet coke and cherry coke and regular coke and coke one and all these kind of things because they’re the big dogs squeezing out the competition. And so the grocer kind of has to honor the big dog, and they take up all that space. And that’s the same with the Google ads, the more content that you can have. And the more extensions that you have, the bigger your ad shows up, and then it draws more traffic.
Google Ads can maximize your return on investment. Lots of leads for less money, then that’s kind of internal. Its important to know some basic Google Ad stuff. You need to know what you’re doing. But that’s, that’s how we get a great return for our clients to one of the factors I should say, all right, so you ads ads need to be compelling. At Rainmaker For Contractors we can help! Click on the links below to learn more.
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