RFC | FTC Protects Your Customers’ Right to Leave Negative Reviews Online
If your business has ever considered using legal contract language to prevent, penalize or sue customers for leaving a negative review, the FTC recently issued Final Consent Orders on five companies that will give you reason to reconsider. According to the FTC… Following a public comment period, the Federal Trade Commission has approved final orders
- Published in Marketing
RFC | Social listening: what it is, and how to make it work.
What is social media listening? Social listening and analysis is the process of tracking mentions of certain words, phrases, or even complex queries across social media and the web, followed by an analysis of the data. A typical word to track would be a brand name, but the possibilities of social media monitoring go way beyond
- Published in Marketing
RFC | Google search update aims to show more diverse results from different domain names
Another Google search update has rolled out this week, this one deals with domain diversity in the search results. Google announced on the Search Liaison Twitter account just now that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results
- Published in Technology