What is social media listening?
Social listening and analysis is the process of tracking mentions of certain words, phrases, or even complex queries across social media and the web, followed by an analysis of the data.
A typical word to track would be a brand name, but the possibilities of social media monitoring go way beyond that: you can monitor mentions of your competitors, industry, campaign hashtags, and even search for people who’re looking for office space in Seattle if that’s what you’re after.
Despite its name, social listening isn’t just about social media: many listening tools also monitor news websites, blogs, forums, and the rest of the web.
But that’s not the only reason why the concept can be confusing. Social listening goes by many different names: buzz analysis, social media measurement, brand monitoring, social media intelligence… and, last but not least, social media monitoring. And while these terms don’t exactly mean the same thing, you’ll often see them used interchangeably today.
The benefits of social listening
The exciting thing about social media listening is that it gives you access to invaluable insights on your customers, market, and competition: think of it as getting answers to questions that matter to your business, but without having to ask the actual questions.
This is one of the most common reasons companies use social listening. Businesses monitor mentions of their brand and products to track brand health and react to changes in the volume of mentions and sentiment early to prevent reputation crises.
Competitor analysis
Social media monitoring tools empower you with an ability to track what’s being said about your competition on social networks, in the media, on forums and discussion boards, etc. This kind of intelligence is useful at every step of competitor analysis: from measuring Share of Voice and brand health metrics to benchmark them against your own, to learning what your rivals’ customers love and hate about their products (so you can improve yours).
Product feedback.
By tracking what your clients are saying about your product online and monitoring key topics and sentiment, you can learn how they react to product changes, what they love about your product, and what they believe is missing from it. As a side perk, this kind of consumer intelligence will also let you learn more about your audience. By understanding their needs better and learning to speak their language, you’ll be able to improve your ad and website copy and enhance your messaging so that it resonates with your customers.
Finally – Let’s talk numbers.
Fewer than 30% of social media mentions of brands include their handle — that means that by not using a social listening tool you’re ignoring 70% of the conversations about your business. Given that 60% of consumers expect brands to respond within an hour and 68% of customers leave a company because of its unhelpful (or non-existent) customer service, not reacting to those conversations can cost your business actual money.
Rainmaker For Contractors uses all types of analytical tools to be able to analyze and track data that will be beneficial for your company.
To learn more about our services click on this link: http://www.rainmakerforcontractors.com/kall/who-we-are/
Article via searchengineland.com
